So, what is your promise of value? And is it the “right” promise of value? The answer really depends on your current career situation. Over the next couple of weeks I will explore suggestions for your Promise of Value in three different career scenarios. 1 – Employed and struggling in your current position. 2 –...
The secret to having a powerful brand is creating a crystal clear message that connects with your audience. Disney’s brand message is “The happiest place on Earth!” Subway is “Eat fresh!” Ford is “Ford trucks are built tough!” Every successful company has a promise of value that they provide to customers. And that promise of...
When it comes to finding your signature talents, do not judge yourself against all the other industry experts. That bar is too high and not the intention of this concept. Let me share a story. When I was working for a regional retail chain in Phoenix, my job included writing and producing the company’s...
Identifying your signature talents is crucial for two reasons. First, these talents help define who you are professionally, boost your credibility, confidence, and uniqueness. They are the value you provide to your company or client. Second, if you identify your signature talents you can leverage them when you want to transition into a new role,...
Your Personal Brand includes your personal style and the way you present yourself to others. It includes the way you speak, your dialect and your language. It’s the way you dress, your jewelry, hairstyle and shoes. I learned a lesson about personal branding early in my career when I had just graduated college and...
Building a powerful personal brand takes time, discipline and commitment. But the benefits are enormous and they include: Being in high demand with your clients, senior managers and potential employers. More opportunities and more control over your career. Achieving a career rich in purpose, meaning and immense personal satisfaction. Personal brands are as unique as...
Everyone has a personal brand. Everyone. And the power, or strength of one’s personal brand is determined by their consumers, fans, clients or employer. LeBron James doesn’t determine the strength of his own brand – his fans and customers do. Oprah doesn’t determine the strength of her personal brand – her viewers, listeners and magazine...
The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there...
Worried about your image on social networking sites? Check out my recent TV interview on NBC Channel 12 Phoenix to get quick and easy steps to polish up your personal brand on social networking sites!
What is your personal brand saying to others? Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers. That means that people are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you...
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