Personal Branding is a hot topic these days, but do you really know what it means?
And do you know how to leverage your personal brand to get the career you really want?
Getting bigger promotions, better clients and a more meaningful career depends largely on how you’re perceived by senior managers, colleagues, peers, and potential clients or employers. To maximize your career opportunities and get into a career that actually inspires you to get out of bed in the morning, let’s start by strengthening your personal brand.
Step #1. Identify your value.
Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects or developing creative marketing campaigns, your career is fueled by the value that you consistently deliver to employers.
Your value is a unique blend of your strengths, professional accomplishments and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these combined make up your “value package,” which makes you truly unique from a crowd of colleagues, business associates and even job applicants.
