Everyone has a personal brand. Everyone. And the power, or strength of one’s personal brand is determined by their consumers, fans, clients or employer. LeBron James doesn’t determine the strength of his own brand – his fans and customers do. Oprah doesn’t determine the strength of her personal brand – her viewers, listeners and magazine...
The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there...
Worried about your image on social networking sites? Check out my recent TV interview on NBC Channel 12 Phoenix to get quick and easy steps to polish up your personal brand on social networking sites!
What is your personal brand saying to others? Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers. That means that people are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you...
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