The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there...
Just like with any emergency situation it’s critical to have a plan, an exit strategy, and a toolkit with all the essentials to help you land back on your feet. So to help you bounce back quickly from any career setback, here are five essentials to have in your “career emergency toolkit”. A professionally critiqued...
Life is hectic. Careers are hectic. And it takes a few tricks to manage both successfully. I have a close friend and client, Tracey, who’s now been in the successful role of Communications Manager for the American Red Cross in Phoenix for the past two years. One of the many things she does besides helping...
There has been a major shift in the hiring strategies that organizations are using to hire top talent over the past 12-months that many job seekers don’t know about. The latest studies show that as much as 70% of companies who hired new employees in 2009 hired those candidates who had a referral within the...
The single biggest mistake I see job seekers making is not having a personalized job search strategy. That is, an action plan loaded with websites, companies and people they are going to leverage to land their next career move. Many professionals are simply applying for a few jobs they see on-line, attend a couple of...
When it comes to getting your next job you need to think outside the box. The biggest mistake job hunting professionals make is looking for a position with the exact same job title they had in their last job. To increase your job opportunities, consider looking at smaller companies and going one-level up (i.e. from...
Worried about your image on social networking sites? Check out my recent TV interview on NBC Channel 12 Phoenix to get quick and easy steps to polish up your personal brand on social networking sites!
People can hire you, promote you, inspire you, teach you, and introduce you to potential employers or clients. Whoever said business isn’t personal must have been someone who sits in their cube all day. Surrounding yourself with the “right” people – career influencers – and knowing how to leverage that support system (networking) can skyrocket...
As you may know, I’m a career coach who is also driving my own personal career. I’ve been fortunate to have some incredible successes while I was in the radio, television, advertising and high tech industries, but I’ve also had my fair share of career setbacks and roadblocks the size of Mt. Everest that I...
Previously I talked about making the commitment to take care of the big rocks first. If you don’t take care of your big rocks, or big initiatives FIRST, then your day will fill up with a bunch of tiny insignificant tasks. And when that happens, you simply won’t have any time to fit in your...