The secret to having a powerful brand is creating a crystal clear message that connects with your audience. Disney’s brand message is “The happiest place on Earth!” Subway is “Eat fresh!” Ford is “Ford trucks are built tough!” Every successful company has a promise of value that they provide to customers. And that promise of value is consistently delivered and reinforced through their products and all types of messages including radio, TV, advertising, in-store displays and media relations.
Personal branding is about delivering a “promise of value” to your manager, clients and peers. Whether it’s developing a mind-blowing marketing campaign, leading a team of high performers, or turning an unprofitable product group into a strong cash cow, your personal brand is fueled by the value that you consistently deliver.
