Everyone has a personal brand. Everyone. And the power, or strength of one’s personal brand is determined by their consumers, fans, clients or employer. LeBron James doesn’t determine the strength of his own brand – his fans and customers do. Oprah doesn’t determine the strength of her personal brand – her viewers, listeners and magazine subscribers do.
Now, think about yourself and your own career. Do you know what value you provide to your clients or company? Do you know how to deliver that value in such a way that it creates an emotional connection with your employer or clients and they feel loyal to you? Do you now the strength of your personal brand? By doing some introspection and self discovery you will be able to answer these questions as well as create a career that give you meaning and personal satisfaction.
